Canon USA has released a very vague bit of publicity through its online media channels claiming a major reveal on Wednesday, July 17th.
The Canon USA YouTube channel now has a placeholder video for a major announcement in a couple of days and Canon USA’s X thread has the same thing, along with a headline image announcing the July 17th event.
It’s almost time… 📸
Tune in on 7/17 at 6am EDT/3am PDT: https://t.co/EeUmIdqhki pic.twitter.com/rpF3Vbmj5Y
— CanonUSA (@CanonUSA) July 15, 2024
The Japanese company’s U.S. division will hold a YouTube live broadcast on July 17th at 6 am Eastern Time or 3 am Pacific Standard Time and correspondingly, at 11 am and 12 noon in the UK and western Europe respectively.
The placeholder video only states that “Something Big is Coming” and mentions “EOS R” without providing any further details. This obviously indicates something concerning the brand’s EOS R camera system.
Most likely, it is a new camera release. One possible candidate for the camera model to be announced is Canon’s EOS R1, which Canon announced earlier in 2024 as being in development.
For this particular camera model, the company claimed that it would be announced sometime in 2024, so the July 17th announcement might be about something else entirely (though probably some kind of camera.)
The thing that most supports the likelihood of Canon’s announcement being the EOS R1 is that Canon has already claimed to be conducting field tests of the device, suggesting that it’s very close to an official release date.
One part of the publicity for the EOS R1 mentioned that the camera would be designed to “support capturing definitive and impactful moments at international sporting events to be held in the future.”
With those words in mind, the July 17th announcement very neatly comes just in time for the start of the 2024 Summer Olympics that will be held as of July 24th in Paris, France.
If you’re going to make a splash with a major new sports photography-oriented camera, it’s hard to think of a better time for its introduction than right before the single biggest sports event of the year.
