NASCAR and Straight Talk Wireless have announced a multi-year partnership making Straight Talk Wireless an Official Wireless Partner of NASCAR. The deal includes naming rights for the NASCAR Cup Series playoff race at Homestead-Miami Speedway, now known as the Straight Talk Wireless 400, scheduled for October 27. Specific terms of the agreement were not disclosed.
Beyond the racetrack, NASCAR and Straight Talk Wireless will collaborate on the “NASCAR on Tour” event series. This series will visit select Walmart parking lots in cities such as Daytona Beach, Darlington, Atlanta, Bentonville, Bristol, Kansas City, Talladega, Charlotte, Greenville, and Miami from August 21 to October 27.
Exclusive Offers and Promotions
Fans can look forward to racing-themed experiences, giveaways, driver appearances, exclusive offers, and more. Additionally, new customers at these events can take advantage of a special promotion: buy one month and get one month free on any unlimited plan.
Michelle Byron, NASCAR executive vice president and chief partnership and licensing officer, highlighted the alignment of values between the two brands. “Straight Talk Wireless is such a recognizable brand, and one that shares NASCAR’s priorities in providing tremendous value for its customers and their families. We are thrilled to have Straight Talk Wireless join the NASCAR family as an Official Partner, both at the league and track level.”
About Straight Talk
Straight Talk Wireless, available exclusively at Walmart and online at www.straighttalk.com, offers a variety of value-based plans, including flexible month-to-month options. As part of the Official Partnership, Straight Talk Wireless will be present at all NASCAR-owned events, with opportunities to engage with fans on-site and offer customized promotions.
The NASCAR Cup Series continues with the Cook Out 400 at Richmond Raceway on Sunday, August 11, at 6 pm ET, broadcast on USA, MRN, and SiriusXM NASCAR Radio.
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